About Alejandro Máñez
Founder + technologist + communicator
His story
- 01
The technologist
An engineer by training, with a degree in business administration, a master’s in business consulting and an MBA. From the start, one obsession: understanding how technology changes the way organisations work.
- 02
The corporate years
He built his career at companies such as Accenture, PwC, Knorr-Bremse, EY and Inetum, learning how large companies really work from the inside, how decisions get made — and why so many transformations stall halfway.
- 03
The founder
He founded Digital Robots, an AI-Powered Automation company for large enterprises. Building a company taught him what no master’s programme does: getting it wrong, adapting, selling, leading a team and deciding under uncertainty.
- 04
The communicator
From boardroom meetings to international stages. He has spoken in Spain, South Korea, Singapore, China, Hong Kong, the United States and Brazil — often in English — and regularly collaborates with universities, business schools and innovation centres.
“I don’t want to give a lecture. I want people to leave thinking, talking and remembering key messages weeks later.”
Alejandro Máñez is an entrepreneur, a technologist and a communicator — a rare combination that shapes the way he takes the stage. He is the CEO & Founder of Digital Robots, a company specialised in AI-Powered Automation and artificial intelligence for large organisations, and has more than a decade of experience in technology, automation, business transformation and innovation. An engineer with a degree in business administration, a master’s in business consulting and an MBA, he built his early career at Accenture, PwC, Knorr-Bremse, EY and Inetum before becoming a founder. Since then he has worked on projects and in environments of major public and private organisations. As an international speaker he has delivered keynotes, talks, round tables and panels in Spain, South Korea, Singapore, China, Hong Kong, the United States and Brazil — many of them in English — on stages such as 4YFN (MWC Barcelona), South Summit Brazil and South Summit Korea. He regularly collaborates with universities, business schools and innovation centres across Spain. His topics include applied AI, AI agents, the future of work, entrepreneurship, adaptability, leadership and young talent. His goal for every session: not to give a lecture, but to leave the audience thinking, talking and remembering key ideas weeks later.
Key facts
- Current role
- CEO & Founder, Digital Robots
- Career
- Accenture · PwC · Knorr-Bremse · EY · Inetum
- Education
- Engineering degree · Business Administration degree · Master’s in Business Consulting · MBA
- Speaking languages
- English · Spanish
Bring this energy to your stage
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English · Español